About Amicorda

Built on the idea that fair and effective aren't in tension

Amicorda is a Dean Maxin Limited venture. We think the collections industry has spent too long treating compliance as a cost to be minimised, when it should be the foundation the whole product is built on.

"A collections call can be efficient and respectful at the same time. We don't think you should have to choose."

— The Amicorda team
What we believe

The principles behind the product

Fairness by design

Consumer Duty isn't a checklist we run after building the product — it's the constraint every call flow is designed inside from the first draft.

Partnership, not replacement

We build tools for agencies to run better collections desks, not tools that quietly try to make agencies obsolete. Your team, your client relationships, your brand.

Honest about what's ready

If something isn't built yet, we'll say so plainly rather than oversell it. We'd rather earn trust slowly than lose it fast.

UK-rooted, globally minded

Built first for UK FCA regulation because that's the standard we know best — with EU expansion in view as the platform matures.

Where we sit

Part of the Dean Maxin Limited family

Amicorda is being built under Dean Maxin Limited, a coaching, mentoring and web/application development business working with startups and entrepreneurs. Amicorda is our focused bet on one specific problem — bringing compliant, well-built AI voice technology to a UK & EU collections industry that we think deserves better tooling than it currently has.

Want to talk it through?

Whether you're a lender, an agency, or just curious how this works — we're happy to talk.